Thursday, January 18, 2007

Tune into Advertising .... !!

There is an Ad doing the rounds in which a teenaged boy is praising some instances where the Indian cricket team has performed extremely well. While it makes very good viewing for a cricket fan like me, it does expose the frailities of Advertisement. Every walk of life should be well tuned to the happenings especially something like Advertising.

The first clip of video shows India defeating England in the Natwest series final at Lords in 2002. Who can forget that ? But the catalysts of that victory namely Yuvraj and Kaif are both out of the team. Kaif for his poor run of scores while Yuvraj for his injury hassles. While the state of Yuvraj can still be forgiven, that of Kaif makes you feel whether that video should still be shown. I wonder when I will be able to see Yuvraj, Kaif and Raina bully the batsmen by acting like a wall in the circle.

The next video shows Virender Sehwag hitting a six off Saqlain Mushtaq to go from 295 to 301 at Multan in 2004. As sublime as that moment was, in today's context it should go off the air since Viru is going through a bad phase. This does not undermine his capability as a match winner. But with a technique like his, this was bound to happen. I am still an ardent admirer of this man and would like to see him back sooner than later.

The next video shows Irfan Pathan taking a hat trick in the first over of the test match at Karachi in January 2006. I remember watching it live on the hospital bed at Jehangir Hospital last year. No one has ever taken a hat trick in the first over of a test match. But then, even Irfan transformed from a wicket taking genie to gift-a-boundary laggard.

So what exactly goes into advertising. I know that all these 3 videos are landmarks in Indian cricketing history but there has to be some thought process that goes into catching the fancy of the people at the right time ....

Cheers ... !!

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